Unit 5.4 Business Management

#1 SMALL SCALE OUTSOURCING?

TechSol (TS), a medium technology company, embarked on a strategic journey of outsourcing of different functional departments. The big idea was reducing management distractions, but also to up the quality of each departmental function! The results were a mixed bag, revealing success and failure from the outsourcing experiment.

One of the early disasters for TechSol was the outsourcing of its customer support. On the plus side, costs were slashed (variable cost per unit), though complaints came in rapidly! Outsourcing this critical function proved to be a non-starter where customers did not appreciate the lack of direct contact and less than perfect product knowledge! Customers of TechSol began to leave!

Immediately, the volume of complaints was more than could be handled and had to be dealt with by the marketing department, which increased their workload. Very quickly, the outsourcing contract had to be terminated with this function! 

Outsourcing IT maintenance to Speedsource (SS) proved to be a good decision. Specialized IT services providers efficiently managed routine maintenance tasks, allowing TechSol’s in-house IT team to focus on more strategic moves, marketing and making the customer experience better! This option both saved money and freed up manager’s time! Though, one manager commented that, “outsourcing does leave us quite vulnerable as it will discourage our staff to understand our systems and have the knowledge to fix and problem solve in house”! 

However, not all outsourcing ventures yielded positive outcomes! The attempt to outsource software development, though partially successful, faced challenges arising from communication gaps and time zone differences. Whilst some money could be saved, the company TS outsourced to (Tech Deck) had to be managed, communicated with and this created more work than doing it ‘in house’. In a cost benefit analysis, the benefits of outsourcing vanished.

In contrast, outsourcing marketing campaigns proved to be a roaring success. Whilst TechSol had great marketing ideas, they had no idea how to carry them out. The agency they hired were specialists in social media promotion and the creation of top-quality adverts and were able to produce them quickly and at a reasonable price! The cost benefit analysis was extremely positive for TechSol and marketing improved.

The idea behind outsourcing functions of the business was to save money, but also free up manager’s time. Managers wanted more free time in order to improve their running of the business and relationships with existing staff. On balance, outsourcing proved to be a valuable experience, but nothing like as easy as is sometimes implied!

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QUESTIONS FROM: #1 'SMALL SCALE OUTSOURCING'?

  1. Define in the context of TechSol, the term outsourcing [2]
  2. Outline with reference to TechSol the reasons why they decided to experiment with outsourcing [2]
  3. Explain one benefit that TechSol experienced outsourcing the marketing function [2]
  4. Explain with reference to the case, the interdependence between the customer services and marketing function / department [2]
  5. List two functional departments were outsourcing proved to have a negative net effect on TechSol [2]
  6. Explain with reference to TechSol, one benefit and one disadvantage of outsourcing [4]

#2 OFFSHORING PRODUCTION WITH APPLE

In a strategic manoeuvre, Apple has opted to conduct the lion’s share of its manufacturing in China. 

At the forefront of these considerations is the cost.  By tapping into the cost-effective workforce, Apple can not only maintain competitive pricing for its cutting-edge products, but also bolster profit margins in a highly competitive market. Hourly minimum wages for Americans working in San Fransisco are $18 compared to China’s minimum wage (converted to US dollars) of $3.70 in Beijing (where pay is the highest)! This offers an obvious first benefit!

China’s allure extends beyond affordability; the country boasts a massive workforce (almost 800 million) who are renowned for skill and specialization in the manufacturing (secondary sector). This is particularly crucial for Apple, whose product lineup is marked by high tech. Chinese workers are ready and willing to work! 

China serves as a global hub, housing suppliers and subcontractors in close proximity. This integrated network streamlines the supply chain and also facilitates efficient communication, minimizing lead times in the fast-paced world of technology. China is resource ready, meaning that key ‘ingredients’ in Apple’s Iphone are available nearby, namely recycled plastics, aluminium, glass, tungsten and other materials. This relatively local supply of primary resources means the supply chain has less chance of breaking within China! 

Scale and capacity play important roles in Apple’s manufacturing strategy, and China’s vast production capabilities provide an ideal location. With an extensive network of suppliers and factories. 

China empowers Apple to meet the soaring global demand for its products. This scalability not only positions Apple as a market leader but also equips the company to launch new products quickly. Proximity to high tech is also useful in that this ensures that Apple remains at the forefront of innovation. The US admits openly that it couldn’t produce the I-Phones because they simply don’t have the scale and the net benefits of China!

QUESTIONS FROM: #2 OFFSHORING PRODUCTION?

  1. Calculate the difference between minimum wages between the two countries mentioned in the case study [1]
  2. State two primary resources that Apple makes use of that are available in China [2]
  3. Explain (with reference to the case study) two reasons why Apple decided to manufacture the I-Phone in China [4]
  4.  With reference to the case, describe how Apple benefits from external economies of scale in China [2]

#3 IN, OUT, SHAKE IT ALL ABOUT. BARCLAYS RETREAT FROM OFFSHORING

Barclays Bank in panic amidst reports of average call wait times of an hour twinned with poor service! 

The Barclays Bank saga begins with the bank’s move to offshore its customer services to India, a decision primarily driven by the pursuit of cost savings. Seeking to capitalize on the lower labour (per hour) costs in India, large pools of semi and skilled and English speaking workers, Barclays relocated key customer support functions overseas. As one media report stated, 

“Barclays Bank is planning to open a large office in the Indian city of Pune, with back-office work to be carried out by 8,000 people” (this was back in 2018). To that end,

“The bank is understood to have dispatched a team to recruit and train new staff there to replace workers in both London and New York”!

This news hit the market hard with some commentators noting,

News of further offshoring and job losses could generate fresh controversy, particularly among unions, given that the roles slated to move to India will be primarily relatively modestly paid ones”!

Initially, the move seemed financially savvy as the bank experienced a notable reduction in operational costs. A simple comparison of average wages (per hour) is enough to indicate this,  However, this cost-cutting measure came at a significant price — a decline in the quality of customer service! Customers reported dreadful service experiences and expressed dissatisfaction through a barrage of negative feedback. Poor service included phone lines being dropped, multiple layers of automated options, unclear lines and also staff whose accent was not always understood! This poor customer experience and service encouraged Barclays customers (who had accounts for years) to explore other banks services! Barclay’s quickly noticed a fall in account holders and started to worry that their brand could be permanently damaged!

One piece of feedback read,

“It took me 30 minutes to get through security with Barclays the other day due to the thick accent I was hearing on the other end of the line, and when I tried to say my postcode that took 5 minutes to get right as I was being misheard / misunderstood. I’m a seasoned traveller, and I love meeting people from all walks of life, but I do find in general I get less done when on a call with someone who’s in a foreign call centre. What about you”?

Whilst Barclays tried to train staff and fix technical problems, there was a degree of losing confidence involved.

As years passed, and the complaints started to die down, Barclays faced an unexpected twist in their offshore venture. The rising costs in India, coupled with the persistently underwhelming customer service, compelled the Barclays to reassess their strategy. The pendulum swung back as Barclays made the decision to reshore their customer services back to the UK.

The reshoring initiative aimed to address the rising operational costs in India, but it also acknowledged the importance of improving customer satisfaction. Barclays, once again, prioritized proximity and quality service by bringing customer support functions back to their home turf.

QUESTIONS FROM #3 IN OUT, SHAKE IT ALL ABOUT. BARCLAYS RETREAT FROM OFFSHORING

  1. Identify the main reason cited for Barclay’s initial move to India for its call centres  [1]
  2. Explain one reason why British trade unions were ‘unhappy’ about Barclays plan to offshore [2]
  3. Explain (with reference to the case study) briefly how the fall in service levels affected Barclays bank [2]
  4. Explain two reasons why Barclay’s finally reshored back to the UK [4]
  5. Analyse (briefly) what problems there could be with reshoring Barclays customer services back to the UK [5]
Unit 5 Operations Management Offshoring 2
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#4 INSOURCING

In the quaint town of Crestwood, a small business (Ltd) named Summit Craftworks decided to insource all its functional departments in a bid to enhance control and reduce costs. The ambitious move, however, led to a disastrous outcome for the overwhelmed manager, Sarah Turner. Juggling responsibilities from finance to operations, Sarah found herself spread too thinly, grappling with the never ending demands of each department and trying to do absolutely every job. The benefits of insourcing, such as total knowledge of the business, developing expertise in each department, improved coordination and direct oversight, were overshadowed by challenges. Quality control slipped, deadlines were missed, and employee morale plummeted whilst marketing fell by the wayside! Sarah even found that she had made a mistake on her tax return, which if not rectified immediately could cause legal trouble with HMRC. Shaken by these problems, she decided to explore outsourcing some of the key functions of the business!

Unit 5 Operations Management Offshoring 16
Unit 5 Operations Management Offshoring 15

QUESTIONS FROM: #4 INSOURCING?

  1. Define (with reference to the case study) the term, outsourcing [2]
  2. Explain two reasons why the manager of Summit Craftworks has decided to insource all the work [4]
  3. Discuss (briefly) the benefits that Sarah could gain from outsourcing certain functions [6]

KEY TERMS FROM THE CASES

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Idea of Outsourcing: Outsourcing refers to the strategic decision by a business to delegate certain tasks, functions, or processes to external vendors or service providers. This can include anything from manufacturing and customer service to IT support and marketing. The rationale behind outsourcing is often centered on optimizing efficiency, reducing costs, and accessing specialized expertise.

Benefits of Outsourcing:

  1. Cost Savings: One of the primary advantages of outsourcing is cost efficiency. Businesses can often obtain goods or services at a lower cost from external providers, especially when those providers operate in regions with lower labor or production costs.

  2. Focus on Core Competencies: Outsourcing allows companies to concentrate on their core competencies. By entrusting non-core functions to specialists, businesses can channel their resources and efforts toward areas where they excel, fostering innovation and competitiveness.

  3. Access to Specialized Skills: External vendors often bring specialized skills and expertise to the table. This is particularly valuable in areas such as technology, where outsourcing can provide access to cutting-edge capabilities without the need for significant in-house investments.

  4. Flexibility and Scalability: Outsourcing provides businesses with flexibility in adjusting to changes in demand. They can scale up or down more easily by tapping into external resources, avoiding the challenges associated with maintaining a fixed in-house workforce.

  5. Global Reach: Outsourcing enables businesses to tap into a global talent pool and reach markets beyond their geographical boundaries. This international dimension can be advantageous for companies seeking to expand their presence and capitalize on diverse perspectives.

Drawbacks of Outsourcing:

  1. Loss of Control: Outsourcing entails relinquishing control over certain aspects of the business. This lack of direct oversight can lead to challenges in quality control, communication, and adherence to company standards.

  2. Risk of Dependency: Depending heavily on external vendors may create a dependency that poses risks. If the outsourcing partner encounters issues or disruptions, it can directly impact the business’s operations, leading to potential vulnerabilities.

  3. Quality Concerns: Ensuring consistent quality from external providers can be challenging. Differences in standards, cultural nuances, or communication barriers may result in variations in the quality of products or services.

  4. Confidentiality and Security Risks: Outsourcing may involve sharing sensitive information with external parties. This poses potential risks to data security and confidentiality, especially if the outsourcing partner does not have robust safeguards in place.

  5. Communication Challenges: Distances, time zones, and language barriers can create communication challenges in outsourcing relationships. Effective collaboration becomes crucial, and miscommunication may lead to misunderstandings and delays.

In summary, outsourcing is a strategic business decision that offers cost savings, specialized skills, and flexibility. However, it comes with risks related to loss of control, dependency, quality concerns, and communication challenges.

Here are some examples of small businesses that commonly outsource parts of their operations:

  1. Tech Startups: Small technology startups often outsource software development or IT support to specialized firms. This allows them to access high-quality expertise without the need for an in-house team, reducing costs and focusing on their core competencies.

  2. E-commerce Businesses: Small online retailers frequently outsource aspects like website development, order fulfillment, and customer service. By relying on third-party logistics providers, they can efficiently manage inventory and shipping without the need for a large physical infrastructure.

  3. Marketing Agencies: Smaller marketing agencies often outsource graphic design, content creation, or social media management to freelancers or specialized firms. This enables them to offer a broader range of services without maintaining a large in-house team.

  4. Manufacturing: Small manufacturers may outsource specific production processes, especially if they lack the capacity or expertise in-house. For example, a small clothing brand might outsource the actual production of garments to a specialized manufacturer.

  5. Consulting Firms: Small consulting firms might outsource research or data analysis tasks to specialized firms. This allows them to focus on client interaction and strategy while leveraging external expertise for detailed analysis.

  6. Accounting and Finance: Small businesses often outsource accounting and bookkeeping functions to external firms. This not only ensures compliance with financial regulations but also allows the business owner to concentrate on core business activities.

  7. Customer Support: Startups or small businesses may outsource customer support services to call centers or virtual assistants. This is a cost-effective way to provide round-the-clock support without the need for a large in-house team.

  8. Event Planning: Small event planning businesses might outsource aspects like catering, venue setup, or audio-visual services. This enables them to offer comprehensive event solutions without maintaining an extensive network of suppliers.

  9. Human Resources: Small businesses often outsource HR functions, such as payroll processing or recruitment, to specialized HR firms. This allows them to access professional HR services without the need for a dedicated HR department.

  10. Software Development: Small software development companies might outsource testing or quality assurance processes to ensure the reliability of their products. This is especially common when facing tight deadlines or resource constraints.

These examples illustrate how small businesses strategically leverage outsourcing to enhance efficiency, reduce costs, and focus on their core competencies.

Idea of Offshoring: Offshoring involves relocating certain business operations, functions, or processes to a foreign country. This strategic decision is often made to capitalize on factors such as lower labor costs, specific expertise, or favorable regulatory environments. Offshoring can encompass a wide range of activities, from manufacturing and customer service to research and development.

Benefits of Offshoring:

  1. Cost Efficiency: One of the primary advantages of offshoring is cost reduction. Companies can take advantage of lower labor costs in offshore locations, contributing to overall cost efficiency. This is particularly evident in manufacturing, where labor-intensive processes can be outsourced to countries with lower wage levels.

  2. Access to Specialized Skills: Offshoring allows businesses to tap into a global talent pool and access specialized skills that may be scarce or expensive domestically. This is notable in sectors like information technology and software development, where specific expertise is crucial.

  3. Economies of Scale: By offshoring certain operations, businesses can benefit from economies of scale. Large-scale production or service delivery in offshore locations can lead to lower unit costs, contributing to enhanced competitiveness.

  4. Global Market Presence: Offshoring can facilitate market entry and expansion into foreign markets. Establishing operations in strategic locations allows businesses to navigate regulatory requirements more effectively and cater to local preferences.

Drawbacks of Offshoring:

  1. Quality Control Challenges: Ensuring consistent quality across geographically dispersed operations can be challenging. Differences in standards, cultural nuances, and communication barriers may lead to variations in the quality of products or services.

  2. Communication and Coordination Issues: Offshoring often involves dealing with different time zones, languages, and communication norms. This can result in coordination challenges, potentially leading to delays and misunderstandings in project management or service delivery.

  3. Risk of Dependency: Overreliance on offshore partners may create dependency risks. Political instability, economic fluctuations, or disruptions in the offshore location can directly impact the business’s operations and supply chain.

  4. Loss of Control: Offshoring operations may entail a loss of direct control over certain aspects of the business. The physical distance and cultural differences can make it challenging to oversee and manage offshore activities effectively.

Examples of Offshoring:

  1. Manufacturing in China: Many multinational companies, including Apple, offshored manufacturing processes to China. The cost advantages, skilled workforce, and vast production capacity in China made it an attractive destination for companies seeking to produce goods at scale.

  2. IT Services in India: Numerous companies, especially in the technology sector, have offshored IT services to India. The country’s large pool of well-educated and English-speaking professionals, combined with cost advantages, has made India a hub for software development, customer support, and other IT-related functions.

Idea of Reshoring: Reshoring is driven by the desire to reverse the trend of offshoring, where companies move their production or services to countries with lower labor costs. The idea is to return these operations to the home country, often in response to changing economic, political, or strategic considerations.

Benefits of Reshoring:

  1. Cost Control: Reshoring can help companies have better control over production costs, as they may avoid some of the expenses associated with managing overseas operations.
  2. Quality Assurance: Being closer to production facilities allows for better oversight and control over product quality, reducing the risks associated with long supply chains.
  3. Faster Response Times: Proximity to the market enables quicker response times to changes in demand or market conditions.
  4. Job Creation: Reshoring can contribute to job creation in the home country, addressing concerns about unemployment and supporting the local economy.

Drawbacks of Reshoring:

  1. Higher Labor Costs: Labor costs in the home country may be higher compared to offshore locations, impacting the overall cost-effectiveness of production.
  2. Initial Investment: Bringing operations back home often requires significant upfront investments in infrastructure, technology, and training.
  3. Global Complexity: Companies may face challenges in navigating global complexities, such as trade regulations and geopolitical uncertainties.
  4. Supply Chain Disruption: Reshoring might disrupt existing supply chains, leading to temporary challenges in sourcing raw materials or components.

Examples:

  1. Apple: In recent years, Apple has been exploring options to shift some of its manufacturing back to the United States. This move is driven by a combination of quality control concerns and political considerations.
  2. General Electric (GE): GE has reshored some of its appliance manufacturing operations to the U.S. to be closer to its customer base and enhance responsiveness to market demands.

These examples illustrate how reshoring can be influenced by various factors, including quality control, market proximity, and strategic considerations.

Insourcing is a business strategy that involves performing certain business functions or processes internally within the organization, rather than outsourcing them to external partners. Here’s a summary of the idea, benefits, drawbacks, and a couple of examples:

Idea of Insourcing: Insourcing is the opposite of outsourcing and involves bringing activities or functions back in-house to be handled by the organization’s own employees. This decision is often made to gain more control, reduce dependence on external entities, or enhance the organization’s capabilities.

Benefits of Insourcing:

  1. Control and Oversight: Insourcing provides greater control and oversight over critical business processes, allowing for direct management and supervision.
  2. Confidentiality and Security: Insourcing sensitive or confidential tasks reduces the risk of data breaches and ensures better security of proprietary information.
  3. Customization: The organization has the flexibility to tailor processes to its specific needs and requirements.
  4. Skill Development: Insourcing can contribute to the development of in-house skills and expertise, fostering a more knowledgeable and capable workforce.

Drawbacks of Insourcing:

  1. Higher Operational Costs: Insourcing may lead to higher operational costs, as the organization has to bear the expenses of maintaining and managing internal processes.
  2. Limited External Expertise: Relying solely on internal resources may limit access to external expertise and specialized knowledge.
  3. Resource Intensity: Insourcing can be resource-intensive, requiring investments in infrastructure, technology, and employee training.
  4. Reduced Focus on Core Competencies: Handling non-core functions in-house may divert attention and resources from an organization’s core competencies.

Examples:

  1. IBM: In the early 2000s, IBM decided to insource some of its IT services that were previously outsourced. The company believed that insourcing would provide better control over its technology infrastructure.
  2. Tesla: Tesla has chosen to insource key components of its electric vehicles, such as battery production. This decision allows Tesla to maintain control over the supply chain and optimize production efficiency.

These examples highlight how organizations like IBM and Tesla have strategically used insourcing to enhance control, security, and customization of their key business processes.

SUGGESTED ANSWERS

Define in the context of TechSol, the term outsourcing [2]

Outsourcing, in the context of TechSol, refers to the strategic decision of contracting out specific functional departments or tasks to external service providers. TechSol sought to reduce management distractions and enhance the quality of functions by delegating responsibilities to external specialists, as seen in the outsourcing of customer support, IT maintenance, software development, and marketing.

2. Outline with reference to TechSol the reasons why they decided to experiment with outsourcing [2]

TechSol experimented with outsourcing to achieve two primary objectives. Firstly, they aimed to reduce management distractions by entrusting certain functions to external specialists, allowing managers to focus on more strategic moves and improving the overall customer experience. Secondly, TechSol sought to improve the quality of each function, as evidenced by their outsourcing of customer support, IT maintenance, software development, and marketing.

3. Explain one benefit that TechSol experienced outsourcing the marketing function [2]

One benefit of outsourcing the marketing function for TechSol was the successful execution of marketing campaigns. The external agency specialized in social media promotion and advert creation, enabling TechSol to implement their marketing ideas quickly and affordably. This positive outcome demonstrates the effectiveness of outsourcing in leveraging external expertise to achieve specific business goals.

4. Explain with reference to the case, the interdependence between the customer services and marketing function / department [2]

The interdependence between customer services and the marketing department is evident in the case study. The outsourcing of customer support operations resulted in a surge of complaints, which, in turn, increased the workload for the marketing department. The inability to address customer complaints promptly and effectively impacted the quality of service and led to customers leaving. This highlights the interconnectedness of customer services and marketing, emphasizing the importance of a coordinated approach to these functions.

5. List two functional departments where outsourcing proved to have a negative net effect on TechSol [2]

a. Customer Support Operations: The outsourcing of customer support operations led to a rapid increase in complaints, decline in service quality, and the departure of customers. The volume of complaints overwhelmed the company, requiring intervention from the marketing department and ultimately leading to the termination of the outsourcing contract.

b. Software Development: Although partially successful, outsourcing software development created challenges due to communication gaps and time zone differences. The need to manage and communicate with the external company (Tech Deck) increased workload and, in the cost-benefit analysis, the benefits diminished, resulting in TechSol bringing back the work in-house.

6. Explain with reference to TechSol, one benefit and one disadvantage of outsourcing [4]

Benefit: One benefit of outsourcing for TechSol was evident in the successful outsourcing of marketing campaigns. The external agency’s expertise in social media promotion and advert creation allowed TechSol to implement high-quality marketing ideas quickly and cost-effectively.

Disadvantage: On the other hand, a disadvantage highlighted by a manager was the vulnerability caused by outsourcing IT maintenance. While it saved money and freed up manager’s time, the concern was that it discouraged internal staff from understanding the company’s systems, potentially leaving the company vulnerable in case of issues that required in-house knowledge and problem-solving.

1. Calculate the difference between minimum wages between the two countries mentioned in the case study [1]

The minimum wage difference between the United States and China, as highlighted in the case study, is substantial. In San Francisco, the hourly minimum wage for American workers is $18, while in Beijing (where pay is the highest in China), it is $3.70. To calculate the difference:

Wage Difference = $18 – $3.70 = $14.30

Therefore, the wage difference between the two countries is $14.30 per hour.

State two primary resources that Apple makes use of that are available in China [2]

Apple benefits from China’s availability of key resources, contributing to its manufacturing efficiency. Two primary resources are:

a. Recycled Plastics: China provides a local supply of recycled plastics, which is a crucial component in Apple’s iPhone production.

b. Aluminium: China offers proximity to sources of aluminium, another essential material used in manufacturing iPhones.

3. Explain (with reference to the case study) two reasons why Apple decided to manufacture the iPhone in China [4]

a. Cost-Effective Workforce: Apple’s strategic decision to manufacture in China is primarily driven by the cost advantages associated with the country’s workforce. The case mentions China’s minimum wage of $3.70 in Beijing compared to $18 in San Francisco. This cost-effective labor allows Apple to maintain competitive pricing and enhance profit margins.

b. Skilled and Specialized Workforce: China’s massive workforce of almost 800 million is known for skill and specialization in the manufacturing sector. Given Apple’s high-tech product lineup, tapping into China’s skilled labor pool ensures efficient production and quality, further justifying the decision to manufacture in China.

4. With reference to the case, describe how Apple benefits from external economies of scale in China [2]

Apple leverages China’s vast production capabilities to achieve external economies of scale. The case highlights China’s extensive network of suppliers and factories, empowering Apple to meet global demand efficiently. This scalability not only positions Apple as a market leader but also enables the rapid launch of new products. Additionally, China’s proximity to high-tech resources ensures that Apple remains at the forefront of innovation, further enhancing the external economies of scale gained from manufacturing in China.

  1. Identify the main reason cited for Barclay’s initial move to India for its call centres [1]

Barclays’ main reason for initially moving its call centres to India was the pursuit of cost savings. The case study explicitly mentions that the decision was primarily driven by the desire to capitalize on the lower labor costs in India, where there were large pools of semi-skilled and skilled English-speaking workers.

 

  1. Explain one reason why British trade unions were unhappy about Barclays’ plan to offshore [2]

British trade unions were dissatisfied with Barclays’ offshoring plan due to concerns about job losses, especially for relatively modestly paid roles. The case study provides evidence for this dissatisfaction by quoting commentators who noted that offshoring and potential job losses could generate fresh controversy, particularly among unions. The fear of losing jobs and the impact on workers’ livelihoods contributed to the dissatisfaction of British trade unions.

 

  1. Explain (with reference to the case study) briefly how the fall in service levels affected Barclays bank [2]

The decline in service levels, as a result of offshoring customer services to India, had a detrimental impact on Barclays. The case study illustrates that customers experienced poor service, including dropped phone lines, multiple layers of automated options, unclear communication, and difficulty understanding staff accents. This poor customer experience led to a fall in account holders and a damaged brand image. The feedback provided in the case study highlights specific instances of dissatisfaction, such as the difficulty in communication and the impact on the customer’s ability to get things done efficiently.

 

  1. Explain two reasons why Barclay’s finally reshored back to the UK [4]

 

  1. Rising Costs in India: The case study mentions the rising operational costs in India as a key factor in Barclays’ decision to reshore. The increased costs in India diminished the initial financial benefits of offshoring, prompting Barclays to reassess its strategy.

 

  1. Persistent Underwhelming Customer Service: The consistently poor customer service experienced during the offshore venture is another crucial reason for reshoring. The case study highlights the persistently underwhelming customer service as a factor that compelled Barclays to bring customer support functions back to the UK. This reflects the importance placed on improving customer satisfaction and quality service.

 

 

  1. Analyse (briefly) what problems there could be with reshoring Barclays customer services back to the UK [5]
  2. Costs: Reshoring to the UK may lead to higher operational costs compared to offshoring. Labor costs in the UK are generally higher, and this may impact the overall cost-effectiveness of Barclays’ operations.

 

  1. Training and Transition: Reshoring involves transitioning back to a domestic workforce. Training staff to meet the required standards and integrating them into the system may pose challenges. Ensuring a smooth transition without disruptions in service is crucial.

 

  1. Public Perception: While reshoring addresses customer service concerns, there may still be lingering negative perceptions among customers due to the previous offshore experience. Rebuilding trust and credibility with customers will be essential for Barclays.

 

  1. Employee Morale: The reshoring decision may impact the morale of employees who were initially displaced when the services were offshored. Managing their expectations and ensuring a positive work environment is crucial for employee satisfaction and performance.
  1. Define (with reference to the case study) the term, outsourcing [2]

 

Outsourcing is the practice of contracting out certain business functions or processes to external third-party service providers. In the context of the case study, outsourcing refers to the decision by Summit Craftworks to delegate specific functions or tasks to external entities rather than handling them internally. Sarah Turner, the overwhelmed manager, considers outsourcing as a solution to address the challenges and shortcomings faced during the insourcing of all functional departments.

 

  1. Explain two reasons why the manager of Summit Craftworks has decided to insource all the work [4]

 

a. Enhanced Control: The case study suggests that one reason for insourcing is the desire to enhance control. Sarah Turner aimed to have total knowledge of the business and direct oversight of each department by bringing all functional departments in-house. This approach was driven by the belief that internal control would lead to better coordination and decision-making.

 

b. Cost Reduction: Another reason for the decision to insource is the goal to reduce costs. Summit Craftworks aimed to cut costs by managing all functional departments internally. The case study implies that the initial intention was to achieve cost savings through insourcing, despite the disastrous outcome that followed.

 

  1. Discuss (briefly) the benefits that Sarah could gain from outsourcing certain functions [6] 

a) Specialized Expertise: Outsourcing specific functions allows Summit Craftworks to tap into the specialized expertise of external service providers. External firms may have a dedicated focus and skills in particular areas, leading to higher quality and efficiency in those functions.

 

b) Cost Savings: Outsourcing can result in cost savings for Summit Craftworks. By outsourcing non-core functions or tasks to specialized external providers, the business may benefit from economies of scale, reduced overhead costs, and potentially lower labor expenses.

 

c) Focus on Core Competencies: Sarah can refocus on the core competencies of Summit Craftworks by outsourcing non-core functions. This allows the internal team to concentrate on strategic areas where the business excels, potentially leading to improved overall performance.

 

d) Flexibility and Scalability: Outsourcing provides flexibility, allowing Summit Craftworks to scale operations up or down based on business needs. External service providers can adapt to changes more efficiently than an internal team, providing scalability and responsiveness.

 

e) Risk Mitigation: Outsourcing can help mitigate risks associated with certain functions. External providers may have industry expertise and compliance knowledge, reducing the risk of legal issues or errors, as illustrated by Sarah’s mistake on her tax return.

 

f) Improved Focus on Marketing: The case study indicates that marketing fell by the wayside during insourcing. Outsourcing specific functions, such as marketing, can bring in external expertise and resources to rejuvenate and improve the neglected areas of the business.

 

In summary, outsourcing offers a range of benefits including specialized expertise, cost savings, focus on core competencies, flexibility, risk mitigation, and improved attention to neglected areas like marketing.